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Home Staging — Is it Really Worth the Expense? December 20, 2007

Posted by bobgauger in General, home staging, Resources, Seller Tips, Uncategorized.
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Quality home staging significantly improves a seller’s chance to affect a quick sale at the highest possible price.  This is why we have a home stager on our team. While my expertise is marketing, pricing in today’s market, contract negotiations and seeing a transaction through the settlement process, Jill Oliver, our staff Home Stager, provides the expertise in organizing and home staging. When applicable, we have Jill consult with our clients to prepare their home for the market.

Here is a recent Q&A with Jill:

  • What would you say are the top three things that sellers should do to their house before putting it up for sale?  
    De-Clutter, organize and clean, make necessary repairs, update.
  • Is it important to ‘depersonalize’ a house before showing it? Are there any exceptions? 
    Yes, it is very important to depersonalize a home before putting it on the market.  People want to envision themselves living in the house, but if there are personal pictures hanging on the walls and on every surface, they will not be able to see themselves in the home — they will just see the pictures.  If my clients are adamant about their pictures, I tell them to leave a couple, and leave them in the more private spaces of the home: upstairs, bedrooms, etc.
  • Can a house that is too personalized hurt its chances of being sold? 
    Yes.  You want to make the home as neutral as possible.  You want to market your home to as many different people as possible.  So neutralize the color scheme, the decorating and the furniture.
  • Should rooms with unique or outdated features be changed or does it depend? (those painted in bold colors, have unique wall murals, pink shaggy carpeting, etc…..)
    Yes!!!  In Southern Maryland alone there are over 1700 homes on the market.  You need to have your home stand out amongst the competition.  So, yes, if you have turquoise Formica countertops, pink carpeting or black walls – they have to go.  As I said before, you need to neutralize the home.  Bold colors need to be replaced with a softer neutral color, but that doesn’t mean it has to be white.  We can usually find a neutral color in the same family as the bold color — the client is happy and the house is neutralized.
  • What are some of the common mistakes sellers make when preparing their house to go on the market? 
    Not preparing the house for market.  Most clients think their house is wonderful and there is nothing wrong with it.  When Bob gives me a listing, I do a complete walk-through on the home and tell the clients what needs to be completed in the home before it goes on the market.  Most times, rooms will have too much clutter or too much furniture, especially if there are kids in the home. 

    Closets need to be cleaned out, as well as kitchen pantries, because a potential buyer will look in the closets.  I tell the client that if the closets are packed full, they are essentially telling potential buyers there isn’t enough storage in the home. 

    You need to purge and clean before putting your house on the market.  Our goal is to make every home look like a show house before it goes on the market. 

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